Direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location, marketed through independent sales representatives who are sometimes also referred to as consultants, distributors or other titles.

Success depends only on individual ambition and willingness to work. There are no restrictions to becoming a direct sales entrepreneur undefined it is open to all without regard to age, gender, race, education, marital status, or previous experience.

With more and more Canadians abandoning the corporate world and going into business for themselves, direct selling industry is one of the fastest-growing industries in Canada. The many advantages to owning your own direct selling business. Research shows some of the most popular reasons people choose direct selling are:

• Direct selling is a good way to meet and socialize with people
• Direct selling offers flexible work schedules
• Direct selling is a good way to earn extra income
• Direct selling is a good way to own a business. Earnings are in proportion to efforts.

Other reasons are:

• Working from the comfort of your own home
• Increased family time
• Unlimited potential for growth, both personal and financial
• No more commuting to and from work
• Tax deductions
• No office politics

There are no required levels of education, experience, financial resources or physical condition. People of all ages and from all backgrounds have succeeded in direct selling.

Direct sellers are independent contractors. You're your own boss, which means you can:

• Work part-time or full-time - you choose when and how much you want to work.
• Set your own goals and determine yourself how to reach them.
• Earn in proportion to your own efforts. The level of success you can achieve is limited only by your willingness to work hard.
• Own a business of your own with very little or no capital investment.
• Receive training and support from an established company.