Canadian Industry Stats (Taken from DSA.ca)

Profile of Direct Sellers

47% • age 35-49

35% • age 50+

19% • age 18-34

42% • live in suburban areas

32% • live in rural areas

26% • live in urban areas

49% • some college/university

27% • college/university grads

21% • high school grads

Social Benefits, Personal Development

The industry also enhances the quality of life enjoyed by many Canadians. As learned in a survey of direct sellers: product savings, work schedule flexibility, and the career's social nature are some of the major benefits. As for others: 65% indicated "improved professional skills", 78% cited "build self esteem", 70% noted "build better sales skills", and 70% said "build better business / management skills".

While jobs, income, investments, and taxes can be more easily quantified, social contributions are no less vital than economic impacts. Indeed, these achievements in individuals' lives undefined increased self-esteem, self-confidence, organization and management skills undefined build a stronger future for direct sellers, their families, their communities, and their country.

Sale Strategy

69.0% • individual / person-to-person sales

28.5% • party plan / group sales

1.7% • customer orders directly with firm (after face-to-face)

0.8% • other

Location of Sales

61.9% • in the home

15.6% • over the phone (after face-to-face)

10.8% • via the Internet

6.7% • in a workplace

3.9% • at a fair, exhibition, shopping mall

1.1% • other locations

Benefits to Direct Sellers

73% • flexibility

70% • money from direct selling

69% • ability to meet and socialize

65% • ability to earn more money

64% • said money pays for daily expenses

Compensation Structure

82.0% • multi-level

17.2% • single-level